In many ways, social media advertising is still in its infancy but there are strong signs that it is developing. The Interactive Advertising Bureau (IAB) has set measurable standards.
Big companies grew around him; Almost all major social networks not only have them, but only made a number of quick changes in the past year. You can also get the information about social media marketing through various online sources.
Facebook has changed its privacy policy (initially in secret) to be able to do whatever it wants with feeds, content, and photos posted by users. then they change it again after their action comes out. Twitter has just announced that it will switch to paid advertising.
Both sides have made compelling arguments: shifting the shift to where companies spend their advertising dollars is the best indicator of what’s going on.
And yes, the cost of social media advertising has increased very rapidly in recent years. So much so that eMarketer has postponed all previous predictions for the future of social advertising until this year – 2010!
You don’t need to be a psychic to see that social media advertising has a huge impact on local businesses. Geo-targeted advertising can also engage local businesses, especially Facebook.
There are drawbacks: not available in most countries; If you live outside the US on Facebook, you can only target countries, which may make this option less likely. However, this is likely to change in the near future.