If you are a small business owner, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods get quite expensive. This article will explain the direct mail guidelines and methods.   Direct mail is an often overlooked method that can be very effective if done correctly. There are […]

The success of a direct mail campaign is determined by several factors, starting with having a clear purpose for the campaign. Once you've set a campaign goal, postcards should be designed to motivate potential customers to respond to your call to action – for example, going to your office, going to a website, or a […]