Making direct mail work for small businesses

If you are a small business owner, then you know the value of affordable and effective marketing. Unfortunately, many traditional and online advertising methods get quite expensive. This article will explain the direct mail guidelines and methods.


Direct mail is an often overlooked method that can be very effective if done correctly. There are three guidelines to follow when running a direct mail campaign:

Immediately capturing the attention of readers. You only have a few seconds to do this before you send out spam email ads. So choose to send a postcard rather than sending your offer in an envelope.

If your business is relatively small and unheard of, the reader would never open it unless your business name is familiar. The mailer envelope is cheaper than the mailer, but it is only effective if you have to create name recognition. You can check out automotive direct mail companies to learn more about direct mail services.

When using postcards, you should be able to print the images on the card. I highly recommend investing in a quality home photo printer. You'll end up saving money in the long run, and the printer is right where you need it when you need it. As long as you have professionally printed materials, you pay for labor, expensive ink, and expensive equipment.

When looking for images to print on your postcards, consider this point the first guidelines: capture the attention of your readers.

You may be able to generate interest from someone who has never heard of your product before, but when starting a new direct mail campaign and having a very small budget, keep a list of recipients. You don't want to try to sell a website to companies that already have one, or try to sell a dog bed to someone who only has cats.