Explainer Video Production Process: Step By Step Guide

Explainer video production is a multi-step process that involves more than one expert. Typically, a production team consists of a video explaining Screenwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Each of these six role players uniquely contributes to video production. You can find more about animated explainer video production on MyeVideo.


Here is an explanation of a step-by-step Video Production Process.

Step I: Understanding the Client Brief

The first step of the explainer video production process includes going through the client's brief (a questionnaire filled by the client), for understanding his/her business entity and video requirement. Usually, it is the script that goes through this process. In case of any doubt or question, an interaction between the scriptwriter and the client is arranged.

Step II: Research and Brainstorming

Once all relevant information has been collected from the client, a secondary study (if required) is done, to understand the business better. The brief is explained to the storyboard artist and to the animator. After both of them have understood the brief, they sit with the scriptwriter to imagine the video storyline, decide on characterizations & other visual elements, and finalize on how those elements would be animated. 

Step III: Scripting & Voiceover

Based on the discussion, explainer video script is created and send to the client for approval. Typically, 60-second video explainer texts contain 150-160 words. This script acts as the 'armature' around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, be placed as a background narrative in the video explainer.