Direct Mail Advertising Ideas for Realtors

The success of a direct mail campaign is determined by several factors, starting with having a clear purpose for the campaign. Once you've set a campaign goal, postcards should be designed to motivate potential customers to respond to your call to action – for example, going to your office, going to a website, or a phone call. We call this motivating offer "A magnet".

Here are some ideas and magnets that our customers have used with success. Use one or a combination, but don't clutter the postcards with too much information. Postcards must pass "The Summary Test", which means the reader will know what the only card is with a glance. You can order postcard magnets through

When you advertise your services, this is not the time to be modest. Selling real estate is a personalized and individualized service. Include a photo and a summary. If you are new to the business, don't try to hide it, let the person know that you are building a reputation and that you will work harder to get results.

Use the postman's road map to point to your agricultural area. Direct mail is a great way to stay ahead of new listing prospects. USPS mail carrier routes can be delivered at the lowest postage rates and carrier route maps are available to compare your area for agriculture. A smaller list, which is often sent, will give the best results.